Group Profile

Market positioning Market-leading fashion apparel retailer offering internationally inspired, superior quality, aspirational fashion clothing, footwear and related merchandise for ladies, men, teenagers and kids, and homeware in the mainstream middle to upper-income market.

Brands Exclusively owned or licence-operated brands include Truworths, Truworths Man, Inwear, Identity, Daniel Hechter, LTD, Ginger Mary, Uzzi, Hey Betty, Earthaddict, Earthchild, Naartjie, Office London, Loads of Living and Context, and specialist chain YDE. There are many other smaller owned and licence-operated brands within the Truworths stores. In each case the brand presents a differentiated lifestyle of that category of fashion to the customer.

Store footprint Retail footprint of 758 stores across all brands in South Africa and 36 stores in other African countries. The store network is complemented by an e-commerce platform which features most brands.

Accounts Account facilities are offered to customers across all brands in South Africa, Namibia, Eswatini and Botswana. Truworths has 2.6 million active account customers.

Market positioning Leading fashion footwear retailer in the UK for fashionable 16 to 25 year olds in the mid-level price range.

Brands Private label (owned) brands such as Office, Poste and Oki Kutsu, and major global third-party footwear brands, including Nike, Adidas, Converse, Dr Martens, Birkenstock, Timberland, Vans and UGG, sold through Office and Offspring outlets. Office owns and operates other in-house brands each of which presents a differentiated lifestyle of that category of fashion to the customer.

Store footprint Office has 129 stores in the UK, Germany and the Republic of Ireland, including 16 concession outlets in high-profile department store retailers.

Online retail Fast-growing e-commerce business accounts for 44% of Office sales across a range of digital platforms.